I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Jul 21, 2014
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re aggressive and want to do what it takes to[…]
Learning to Embrace Your OEM-Mandated Wesbite
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy, Uncategorized Jul 20, 2014
If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as can be clearly seen with certain[…]
Search Engine Optimizers should be Replaced by Search Engine Chefs
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jul 01, 2014
The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that simply can’t pass the Google or Bing taste test. We need the[…]
The Most Important Reason to get More Invested in Automotive Social Media
By JDRucker Automotive Social Media, Dealer Tips, Uncategorized Jun 21, 2014
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly missed by so many, and that’s the point. We can thank the[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
Buying Leads versus Generating Your Own Sales with Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing May 10, 2014
Let’s get one thing out of the way from the start. I’m not against the act of buying leads. Purchasing leads through third party sites is one of the easiest ways to control the flow of leads to be at the right level for your internet department. I do believe that too much emphasis is[…]
Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but thankfully I stopped myself. It’s the weekend! Good things often happen on the weekend and people don’t need my doom and gloom. That can wait until Monday.
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]