… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of it all. Sometimes, it’s a revamp. Other times, it’s a slight course correction. Either way, you’ll learn the best ways to take your current internet department and make your vendors sing[…]
Only Watch Subi Speak at #DD18 if You’re Sick of Vendors…
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Apr 20, 2015
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
The Importance of Knowing What’s Working (and what’s not)
By JDRucker Dealer Analytics, Dealer Tips, General, Uncategorized Feb 03, 2015
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to put it is, “knowledge is the starting point through which discernment, analysis,[…]
Every Dealer is on Social Media, But Only the Elite Know the Real Secret to ROI
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Jan 27, 2015
There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]
How to REALLY Manage Your Dealership’s Reputation
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Jan 26, 2015
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right decisions. What is real reputation management? How do you see[…]
Content by Itself is Like Serving Broth as Soup
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jan 16, 2015
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It was hard to draw this comparison on[…]
The Biggest Reason that Bad SEO is Costing Your Dealership Money
By JDRucker Automotive PPC, Automotive SEO, Dealer Tips, General, Uncategorized Jan 13, 2015
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]
Dealership SEO – Final Call for Exclusivity Clients
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Dec 17, 2014
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a la carte exclusive[…]
Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Oct 26, 2014
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life balance is one of the things that many successful[…]
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]