It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools accounts, I realized that I had made the same error a couple of times. One thing is certain: I’ll (hopefully) never make the same mistake again. Leaving people as managers on[…]
Don’t Keep Ex-Employees and Ex-Vendors as Managers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Nov 29, 2013
The Most Compelling Luxury Car Video Ever
By JDRucker Dealer Tips, General, Offbeat Car News, Uncategorized, Video Marketing Nov 28, 2013
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different variations on YouTube. Millions have probably seen it on television. I’m just seeing it now. Thankfully, it’s that impressive that even after all this time it should be revisited for its[…]
Highlight and Respond: The Best (though not easiest) Way to Get More Reviews
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Nov 26, 2013
There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services often (but don’t always) work well to get more reviews, the cost to make it happen can often be used better budgeted elsewhere and the crutch that they create for your[…]
Psychology: The Reason Your Website Must Work Perfectly
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Nov 22, 2013
If a button here or a link there is broken, it’s not a big deal, right? Wrong.
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]