In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product offering and bring a new level of improvement to their clients.
Our New Partners: Internet Marketing and Consulting Services – IM@CS
By JDRucker Dealer Authority, General, News, Uncategorized Dec 12, 2013
Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too
By JDRucker Dealer Authority, Dealer Tips, General, Increasing Sales, Philosophy, Uncategorized Dec 06, 2013
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my professional journey. I learned the essence of company culture, something that KPA has always held at the highest pinnacle of importance and the reason that very few people ever leave. I[…]
Marketing Best Practices aren’t as Obvious as One Might Think
By JDRucker Automotive Consultation, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Dec 03, 2013
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem obvious don’t always makes sense to everyone. In the world of search, social, and content marketing, it’s important to realize that there are only two certainties: What worked yesterday may not[…]
Dealer Authority Now Rocking Facebook, Twitter, Google+, and Pinterest
By JDRucker Dealer Authority, General, Uncategorized Nov 23, 2013
One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and YouTube are musts to get going, but they don’t require much effort in the beginning. Foursquare is important for businesses with physical locations. Tumblr should be grabbed even if you’re not[…]
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did[…]
Dealer Digital Marketing Analysis
By JDRucker Dealer Authority, Our Services, Uncategorized Nov 15, 2013
Let’s call it what it is. Despite the fact that just about every car dealership in the country would claim that they would be considered “aggressive” when it comes to marketing strategies, the vast majority of them are not. If the OEM is giving co-op money for an inferior service, most dealers will accept the[…]