When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Why We’re Attending the Internet Sales 20 Group (and you should, too)
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 03, 2014
When you’re a startup, you have to be very cautious with your budget. We make decisions every day on how to spend our new company’s money. While the vast majority is invested back into giving us tools to serve our clients, there has to be at least a little spent on educating the automotive industry.[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
Crowdsourcing Our Logo: Which Would YOU Choose?
By JDRucker Dealer Authority, General, News, Uncategorized Feb 01, 2014
Hello friends. We need your help. We’ve gone through over 140 logo options for our company and now we’re down to the final three. Please let us know which one you like the best, any changes you would recommend, and all of that good stuff. Here are the choices. Sorry for the low quality of[…]
We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
Why We’re Not Telling ANYONE Our Booth Number at #NADA2014
By JDRucker Dealer Authority, General, News, Uncategorized Jan 19, 2014
It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, and putting up banner ads with one common theme across the board: their four-digit booth number.
Introducing our CEO, Tyson Madliger
By JDRucker Dealer Authority, General, News, Uncategorized Jan 16, 2014
When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This was the plan from the start, which is why I listed my position on LinkedIn and everywhere else as “Founder” rather than President and/or CEO. My time is spent in the[…]
We’re Looking for the Best of the Best Automotive Vendors
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was easier that way and I would be able to pick up clients more quickly by not trying to build up a new name in the automotive industry. There was a problem[…]
Press Release: JD Rucker Launches Dealer Authority
By JDRucker Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.