This is going to be short because it’s pretty much a no-brainer. We have partnered with Carfeine, an automotive technology company, to help launch a private beta of their new SideKick adaptive retargeting website enhancement. “Adaptive retargeting website enhancement.” Yes, it’s a mouthful. In essence, it takes the data available throughout the web and puts[…]
A Hot New Automotive Marketing Technology Hits Beta
By JDRucker Dealer Authority, Dealer Tips, General, News, Uncategorized, VDP Marketing Mar 28, 2014
We Will Be Launching Dealer Influence in April
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Mar 27, 2014
We have been fighting a nasty trend. It’s not that the trend doesn’t have the right intentions. The thing that makes the trend so nasty is that the claims do not match the results, so we’ve been fighting it until we were able to embrace it the right way. The trend is to attach social[…]
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.
Dealer Authority Reviews CarChat24: First Thoughts
By JDRucker Dealer Authority, Dealer Tips, Dealer Websites, General, TTAP, Uncategorized Mar 23, 2014
We tossed out the gauntlet two weeks ago when we posted an article saying that, for the most part, chat services on dealer websites were not working the way they should be working. One of the biggest complaints that we had was putting up a lead wall. In other words, we found several chat services[…]
How to Make Fans and Influence Car Buyers on Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 21, 2014
This is going to be the first DealerOn webinar that we've done as a company. It's exciting! This is the first time we're doing this particular presentation as well, so it's all fresh material. Social media has the ability to drive sales. Many dealers and most vendors seem to miss this point. It's not just[...]
Congratulate Subi Ghosh – @subi101. She’s a VP Now.
By JDRucker Dealer Authority, General, News, Uncategorized Mar 20, 2014
As far back as I can remember, I always wanted to be a talent scout. Okay, so that’s not exactly how the line goes in Goodfellas, but you get the point. I always felt that I had a knack for recognizing talent before it became apparent to everyone else. Sometimes, it’s hard; New England Patriots’[…]
JD Rucker. Not a Celebrity.
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Mar 19, 2014
It’s important to not take yourself too seriously regardless of any successes that you may have had in the past. One never knows when they’ll fall from the spotlight. In the automotive industry, experts come and go. That’s why promotion videos such as the one below are so important to our company. We don’t take[…]
Current Automotive Social Media Truths
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 12, 2014
The important word in the title of this article is “current”. Social media is changing on a regular basis. This webinar was done on March 12, 2014, so there’s always a chance that by the end of the day some of the information could be obsolete. That’s social media. That’s why we love it. It’s[…]
With Space Running Out, Dealers Who Like to Win Need to Grab a Spot at #IS20Group
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, Uncategorized Mar 09, 2014
We're big fans of education. It has always been our premise that the more that dealers know, the easier it will be for them to see our services in an informed light. That's why this article is going up. I have a vested interest in getting the right dealers into the final slots at the[...]
The Key to Social Media for Car Dealers is Being Outstanding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Mar 04, 2014
There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a “good” social media presence. It may not seem like a lot, but considering that it was under 5%[…]