Have you given up on the floodgates that social media was supposed to open for your dealership? Maybe social media isn’t all it was cracked up to be. Or maybe, just maybe, you haven’t been shown the real ROI of automotive social media. There is a clear and demonstrable return on investment possible through social[…]
Automotive Social Media Advertising with Guaranteed Results
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized Sep 04, 2014
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
See Subi and JD at #IS20G and #DSES this Fall
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 30, 2014
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive Conference season is just getting started. Dealer Authority[…]
Thank You, CarChat24, For Giving Us Free Chat
By JDRucker Dealer Authority, General, News, Uncategorized Aug 26, 2014
Earlier this year, we wanted desperately to help our clients find the right chat solution. I explored many dealer websites and became upset at how abysmal most chat solutions had become, so I set out to review them to find one to recommend. After seeing the field and taking pitches from nearly everyone, I chose[…]
The Social Media ROI Challenge: The Proof in the Automotive Pudding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Aug 17, 2014
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers measurable ROI for a month for FREE. Dealers who want to see what it’s all about simply need to cover the cost of Facebook ads ranging from $155-$620 – you pick[…]
Automotive Vendors Should Be Educating First
By JDRucker Automotive Conferences, Dealer Authority, Philosophy, Uncategorized Aug 11, 2014
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking venues. Our industry is blessed with a[…]
Catch Us at ‘Startup Alley’ at Driving Sales Executive Summit
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 11, 2014
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where the cool kids in automotive get to hang out and see the latest and greatest. We’ll maintain our startup mentality for as long as we can and we’re taking advantage of[…]
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
By JDRucker Dealer Authority, General, Philosophy, Uncategorized Aug 06, 2014
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing minds millions to come up with this stuff, so I suppose[…]
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Jul 21, 2014
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re aggressive and want to do what it takes to[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]