Dealer Authority

Take Us To Your 20 Group. We’ll Bring Croissants (and awesome marketing advice).

By JDRucker Automotive Conferences, Dealer Authority, General, Philosophy, Uncategorized Oct 24, 2014

Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which I’ll describe shortly. First, the pitch… Over the last year, we have been blessed with[…]

Startup Swag on Startup Alley Requires More Fun than Money at #DSES

By JDRucker Automotive Conferences, Dealer Authority, General, Uncategorized Oct 10, 2014

Building a startup is hard. It’s about using sweat instead of cash. It’s about finding the exact right people instead of mass hiring because every role is absolutely crucial. It’s about a diet that consists of ramen noodles and home-brewed espresso – Starbucks is a luxury. It’s about getting creative with marketing rather than throwing[…]

How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People

By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014

When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]

The Most Important Single Message Car Dealers Need to Hear About Social Media

By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 07, 2014

One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to OEMs and vendors about the latest and greatest heading out to[…]

Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation

By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 29, 2014

Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]

Automotive Content Marketing, 2015: Today’s Option is Tomorrow’s Necessity

By JDRucker Automotive Content, Dealer Authority, General, Uncategorized Sep 24, 2014

It would be hard to find one or two out of a 100 car dealers in the country that are truly utilizing content marketing as a strategy for search and social. That’s fine by us – the fewer who do it, the easier it is for us to help clients stand out. However, it won’t[…]

Don’t Fear Links. Fear Bad Links.

By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Sep 19, 2014

If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]

How Can You Afford to NOT Spend Thousands on Social Media Every Month?

By JDRucker Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, VDP Marketing Sep 18, 2014

It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would get tossed in the looney bin or slapped across the face for using crazy talk. The phrase that catches dealers the most: “We recommend your social media advertising budget should be[…]