There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing agency that would help dealers with both social media marketing and search engine optimization as well as other aspects of their[…]
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
Only Watch Subi Speak at #DD18 if You’re Sick of Vendors…
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Apr 20, 2015
… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of it all. Sometimes, it’s a revamp. Other times, it’s a slight course correction. Either way, you’ll learn the best ways to take your current internet department and make your vendors sing[…]
Taking a Shot that would Change the Direction of our Company
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 24, 2015
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick Tom Brady. Rehiring Steve Jobs. Trying newcomer Al Pacino as Michael Corleone. For us, that addition was Subi Ghosh. When we first set out to build a digital marketing firm, our[…]
Christine Robertson Brings First-Hand Dealership Domination Experience to the Dealer Authority Team
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 18, 2015
The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]
Learning from Outside of Automotive Brings Innovations to Car Dealers
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Feb 18, 2015
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better. First and foremost, there’s a reason that outside companies rarely succeed when they try to[…]
Every Dealer is on Social Media, But Only the Elite Know the Real Secret to ROI
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Jan 27, 2015
There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]
Hiring Jeff and Promoting Subi. That’s How We’re Rolling in 2015.
By JDRucker Dealer Authority, General, News, Uncategorized Jan 06, 2015
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years of automotive vendor experience to the table as[…]
“Don’t Let a Culture Problem Flatline Your Dealership” – #NADA2015
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Jan 04, 2015
It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to flourish and appreciate the things that[…]
Dealership SEO – Final Call for Exclusivity Clients
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Dec 17, 2014
It is with extreme excitement and a hint of sadness that we bring 2014 to a close with a “last call” of sorts. As search, social, and content continue to merge into a unified strategy for car dealers, we will be launching our new services in early 2015. As a result, a la carte exclusive[…]
Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Oct 26, 2014
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life balance is one of the things that many successful[…]