If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)
By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015
The Importance of Knowing What’s Working (and what’s not)
By JDRucker Dealer Analytics, Dealer Tips, General, Uncategorized Feb 03, 2015
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply a component within the formula that creates success. As it pertains to automotive internet marketing, the better way to put it is, “knowledge is the starting point through which discernment, analysis,[…]
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]