Since the birth of our company, we’ve been innovating digital marketing by testing, reading, learning, testing, playing, brainstorming, researching, and testing. Did we mention testing? One of the keys that we’ve found when promoting car dealers through social media is that videos can definitely work well even outside of YouTube. It’s not just about getting[…]
Videos Work Wonders for Car Dealers on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Mar 16, 2014
Current Automotive Social Media Truths
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, Webinars Mar 12, 2014
The important word in the title of this article is “current”. Social media is changing on a regular basis. This webinar was done on March 12, 2014, so there’s always a chance that by the end of the day some of the information could be obsolete. That’s social media. That’s why we love it. It’s[…]
The Key to Social Media for Car Dealers is Being Outstanding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Mar 04, 2014
There is some very good news that stems from the checking I’ve been doing over the last couple of months. A good number of car dealers, probably around 20%, have what I would consider to be a “good” social media presence. It may not seem like a lot, but considering that it was under 5%[…]
Modern Automotive Social Media Marketing: 4 Quick Tips
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 03, 2014
On March 12, I will be (or have already if you’re reading this later) doing a webinar for DigiGo titled “4 Absolute Truths About Modern Automotive Social Media“. In it, the goal is to demonstrate those things that are relatively universal about today’s social media world. It’s ever changing. We know that. However, there are[…]
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Understanding Why Facebook Fraud Doesn’t Affect Car Dealers
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Feb 11, 2014
There was a video put out by Veritasium that highlights a problem many of us have known about for a long time. There are a lot of click farms out there who sell Facebook likes and it’s been a growing industry due to the insane popularity of the social network. One contention of the video[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
How You Reply on Social Media is More Important than What You Post
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 17, 2014
There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts first and foremost. Replies to comments are really nothing more than a checkbox-item – “Yep, we reply. Done.” This is a mistake. The difference between social media and all other forms[…]
6 Personal Profile Picture Types to Help You Represent Your Business
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 12, 2014
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the[…]
Automotive Industry is Starting to do Well at Handling Social Customers
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Jan 11, 2014
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry a couple of years ago but faded quickly once it became apparent that many of the strategies being pushed by gurus and vendors simply weren’t working. The bulk play of getting[…]