The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready and willing to leave social media sites like Facebook[…]
Report Shows Social Media Advertising Drives Shoppers to Dealer Websites
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 31, 2014
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]
Learning to Embrace Your OEM-Mandated Wesbite
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy, Uncategorized Jul 20, 2014
If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as can be clearly seen with certain[…]
The Most Important Reason to get More Invested in Automotive Social Media
By JDRucker Automotive Social Media, Dealer Tips, Uncategorized Jun 21, 2014
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly missed by so many, and that’s the point. We can thank the[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]
Announcing the 3-2-1 Social Media Liftoff Promotion for June
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized May 29, 2014
Automotive social media, when handled properly, is the most powerful tool that your competitors are not utilizing appropriately today. It is a venue that can be used to dramatically increase sales for your dealership through appropriate targeting and amazing strategies. That’s what we do at Dealer Authority and we’re making a market-exposure push for the[…]
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but thankfully I stopped myself. It’s the weekend! Good things often happen on the weekend and people don’t need my doom and gloom. That can wait until Monday.
Find Tyson and Subi at #DD16 for a #SelfieSurprise (w/ #bacon)
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, General, News, Uncategorized May 05, 2014
It’s conference time again in the automotive industry as dealers and vendors descend upon Atlantic City for Digital Dealer 16. There will be speakers. There will be booths. There will be dealers. There will be Tysons and Subis. Actually, there will probably only be one Tyson/Subi combo, and they’re the ones to find at Digital[…]
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a very good chance that you’re reaching the wrong people with the wrong message. It doesn’t have to be like that. The real value of social media is not in the size[…]