One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to OEMs and vendors about the latest and greatest heading out to[…]
The Most Important Single Message Car Dealers Need to Hear About Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 07, 2014
Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 29, 2014
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]
How Can You Afford to NOT Spend Thousands on Social Media Every Month?
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized, VDP Marketing Sep 18, 2014
It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would get tossed in the looney bin or slapped across the face for using crazy talk. The phrase that catches dealers the most: “We recommend your social media advertising budget should be[…]
Dealer Authority Partners with LotVantage to Offer Social Media AutoPilot
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 15, 2014
In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per rooftop to take advantage of the most important aspects of digital marketing for 2015, or they’ll hire us to do the same at a lower cost but to a lesser degree.[…]
Wanted: Dealers that ‘Get It’ About Driving Targeted Traffic to their Website through Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 11, 2014
This is JD going rogue. Completely unauthorized. My team will probably be upset. It had to be said, though. It’s that important. In two decades in the automotive industry, I can only remember two times when I’ve been this frustrated. The first was around 2003 when I paid out of my own salary to get[…]
Opening the Seven Major Doors of Social Media Advertising
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Sep 07, 2014
Automotive social media is hands down, by far the easiest way to get the right message in front of the right people at the right time. I would debate that with anyone taking whatever marketing methodology they’d like. The good news is that there are so many great options available on sites like Facebook to[…]
Automotive Social Media Advertising with Guaranteed Results
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized Sep 04, 2014
Have you given up on the floodgates that social media was supposed to open for your dealership? Maybe social media isn’t all it was cracked up to be. Or maybe, just maybe, you haven’t been shown the real ROI of automotive social media. There is a clear and demonstrable return on investment possible through social[…]
Stop Asking for Pointless Actions on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Sep 03, 2014
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media has seen them. They’re ask people[…]
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
The Social Media ROI Challenge: The Proof in the Automotive Pudding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Aug 17, 2014
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers measurable ROI for a month for FREE. Dealers who want to see what it’s all about simply need to cover the cost of Facebook ads ranging from $155-$620 – you pick[…]