The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.
If You can’t Win with Money, You have to Fight with Messaging
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
Dealer Social Media is About Pushing it to the Edge Without Falling Over
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized, Webinars Jun 13, 2015
Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]
How Dealer Partnerships should Really Work
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized May 06, 2015
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
By JDRucker Automotive SEO, Automotive Social Media, General, Uncategorized Feb 25, 2015
We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding confusing as well. They’re really not. In fact, they’re about as straightforward as it gets. The automotive industry is currently experiencing an “up” era on the trend lines. This[…]
Learning from Outside of Automotive Brings Innovations to Car Dealers
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Feb 18, 2015
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better. First and foremost, there’s a reason that outside companies rarely succeed when they try to[…]
Every Dealer is on Social Media, But Only the Elite Know the Real Secret to ROI
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Jan 27, 2015
There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]