The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that simply can’t pass the Google or Bing taste test. We need the[…]
Search Engine Optimizers should be Replaced by Search Engine Chefs
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jul 01, 2014
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]
Search. Social. Domination.
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media. On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the[…]
SEO is About Traffic, Not Rankings
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Apr 20, 2014
It’s amazing how the measurements of SEO strength have remained obscured for so long. We can’t claim pure innocence here; when showing wins for our clients or presenting during product pitches, we point to rankings from time to time as well. However, this is not a true indicator of SEO prowess in most cases. Search[…]
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.
DSES 2011 Keynote: JD Rucker Predicts Google Pengiun and Social Signals
By JDRucker Automotive Conferences, Automotive SEO, Dealer Tips, Uncategorized Mar 22, 2014
It has been a long time since I’d listened to the keynote address I delivered at Driving Sales, 2011. This was a hectic time – my wife had just had an operation, my company had just been purchased, and I was coming into Vegas without a speech prepared. One prediction I muffed was that Facebook[…]
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
Content Marketing is About Quality, Not Size
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General, Uncategorized Dec 28, 2013
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to fight, you’d probably put your money on the huge, muscular Jabbar rather than the miniscule Lee. In the incomplete movie, Game of Death, Lee beats Jabbar in a fight. It was[…]
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there’s simply no excuse for having a poor search marketing presence. Between SEO and the various advertising models available on search,[…]