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Automotive PPC

A Little Perspective on the Evolution of Car Sales

By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015

Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]

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Unorthodox Automotive Website Marketing Strategies Might Just Be the Eagle You Need

By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Aug 11, 2015

Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in the near future. The response was similar to what we typically receive. “Nobody’s ever recommended that we do it like that,” they told us.

Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)

By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015

If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]

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If You can’t Win with Money, You have to Fight with Messaging

By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015

The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.

Automotive PPC

By JDRucker Automotive PPC, Our Services, Uncategorized Jul 01, 2015

In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic search marketing and social media and we assumed that we could identify a service that shared our mindset of domination and having the best possible product available to car dealers. We[…]

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Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers

By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015

When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]

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How Dealer Partnerships should Really Work

By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized May 06, 2015

The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]

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