How often are we really paying attention to the world around us? Whether it be locally, nationally or internationally, the things that happen around us, affect us all. This includes our customers, as well.
Are You Using World Events to Assess Marketing?
By Subi Ghosh Automotive Content, Dealer Tips, General, Uncategorized May 04, 2016
Automotive Content Marketing
By JDRucker Automotive Content, Our Services, Uncategorized May 01, 2016
There’s a hole in the world of automotive marketing that many dealers have been unable to properly fill. Content marketing has been a huge component of general internet marketing for years, but in our industry it has fallen short of its potential. The biggest challenge is, of course, time; who has enough time to put[…]
Dealers, It’s Time to Get ‘Touchy-Feely’ with Your Website Content
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
Automotive Website Marketing Strategy
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Our Services, Uncategorized Mar 10, 2016
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet.
A Little Perspective on the Evolution of Car Sales
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Philosophy, Uncategorized Dec 03, 2015
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My thoughts and efforts have been squarely placed on the evolution of the automotive industry and how that will affect[…]
Strategy Evolution: Why We’re Shifting (and so should every dealer in the country)
By JDRucker Automotive Advertising, Automotive Consultation, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Analytics, Dealer Authority, Dealer Tips, Dealer Websites, General, Increasing Sales, Philosophy, Uncategorized, VDP Marketing Jul 30, 2015
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for those who languish in yesterday’s strategies. As I’ve said many times before, what worked yesterday might not work[…]
How Dealer Partnerships should Really Work
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized May 06, 2015
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for dealers; through content, we’re able to make a dramatic impact on the amount of cars they can sell. Last month, we initiated and[…]
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]
Automotive Content Marketing, 2015: Today’s Option is Tomorrow’s Necessity
By JDRucker Automotive Content, Dealer Authority, General, Uncategorized Sep 24, 2014
It would be hard to find one or two out of a 100 car dealers in the country that are truly utilizing content marketing as a strategy for search and social. That’s fine by us – the fewer who do it, the easier it is for us to help clients stand out. However, it won’t[…]
Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but thankfully I stopped myself. It’s the weekend! Good things often happen on the weekend and people don’t need my doom and gloom. That can wait until Monday.