Automotive marketing isn’t hard. It’s actually pretty straight forward. Yes, there are times when many vendors (ourselves included) try to make it sounds more difficult than it is, but at the end of the day it’s really about putting your inventory in front of as many local buyers as possible. Simple.
Put Your Cars In Front of More Buyers Online
By JDRucker Automotive Advertising, Automotive Content, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Philosophy, Uncategorized Mar 27, 2014
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]
Facebook Pay-to-Play Gives Dealers Two Options
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Dec 15, 2013
The transition period is over. Now, it’s official that Facebook is heading in the very lucrative and unfortunately annoying direction of making their business relevance a pay-to-play endeavor. Some might think that since we offer a service that manages and optimizes Facebook advertising and marketing that we would consider this to be a good thing,[…]
The Wrong Way to Make a Car Dealer PPC Landing Page
By JDRucker Automotive Advertising, Automotive PPC, Dealer Tips, General, Uncategorized Dec 11, 2013
There are certain simple rules that apply to nearly all landing pages. Some of those rules are solid and should never be broken. Others require tinkering based upon the situation, but even those must be tempered with common sense in order to make sure you’re not overthinking yourself out of a good lead and a[…]
How Toyota Used Google +Post Ads to Launch a Car
By JDRucker Automotive Advertising, Automotive PPC, Automotive Social Media, Dealer Tips, General, Uncategorized Dec 09, 2013
Finally, Google is using their extreme reach to a large chunk of the internet to make their Google+ social network more effective for businesses. The announcement of +Post ads is by far the most exciting news to come out in a long time from a business perspective for Google+.
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