It’s amazing how the measurements of SEO strength have remained obscured for so long. We can’t claim pure innocence here; when showing wins for our clients or presenting during product pitches, we point to rankings from time to time as well. However, this is not a true indicator of SEO prowess in most cases. Search[…]
SEO is About Traffic, Not Rankings
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Apr 20, 2014
Car Dealers, Why Would Someone Be ‘Handling’ Your Social Media?
By JDRucker Automotive Social Media, General, Uncategorized Apr 19, 2014
There are dealers that are putting effort into social media and those who are not. Both of these categories of dealers are perfectly acceptable; social media is an all-in or all-out thing. There are strategies that work for those who are putting in the time, money, and effort to make it a business-driver and there’s[…]
Get Your Cars in Front of More Shoppers
By JDRucker Dealer Authority, Dealer Tips, Philosophy, Uncategorized, VDP Marketing Apr 18, 2014
It's easy to complicate things. Both car dealers and automotive vendors have a tendency to get aggressive and approach their marketing from a scientific perspective, driven by data and focused on results. This is a good thing. However, it can also lead down the wrong path if you try to over-think it. The reality is[...]
Internal versus Outsourced Social Media: Why a Hybrid Makes the Most Sense
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 12, 2014
There are three basic types of customers that we work with when it comes to social media. That’s not to say that we classify our clients or anything – they all get the best in a way that fits in with their needs and assets. In automotive social media, the results are all that really[…]
Why the Internet Sales 20 Group Works
By JDRucker Automotive Conferences, General, Uncategorized Apr 11, 2014
I’ve been at home from the Internet Sales 20 Group for about an hour and a half and I already have to blog about it. We are both skeptical and cynical by nature when it comes to conferences; there seems to be so many in the automotive industry nowadays. The IS20Group stood out for us.[…]
Why We Love Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 06, 2014
It’s pretty simple, really. Our company has been very selective with our partners since our inception, but Lotlinx stood out as a real winner for our clients. They possess three primary qualities that make them ideal as a part of our product offering.
We Apologize. The Free Social Media Trial Was More Successful Than We Could Bear.
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, News, Uncategorized Apr 03, 2014
As Harry Doyle would say, the expectations we set for our social media trial was, “Juuuuust a bit outside.” Bob Uecker‘s iconic play-by-play character in Major League watched a pitch fly seven feet off the plate, which is about how far away our estimates were. We thought we would get a handful and run the[…]
Why I Love Debating Ralph Paglia
By JDRucker Automotive Conferences, General, Uncategorized Apr 01, 2014
Ralph Paglia has always been one of my favorite people in the automotive industry. His willingness to do what it takes for his dealers is a trait that’s often hard to find, particularly when it comes to making the hard choices. At the upcoming Internet Sales 20 Group, we will be debating for the fifth[…]
Free 30-Day Social Media Management Trial
By JDRucker Automotive Social Media, Dealer Authority, General, Uncategorized Mar 29, 2014
NOTE: Space on the free trial is limited. We will only be offering this to 15 dealers who apply. Not all dealers will be accepted – our goal is to get a nice mix of different brands, areas of the country, and dealership sizes, so please do not be offended if you are not selected.[…]
Twitter Ads Bring the Localized Exposure Your Competitors Aren’t Getting
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Mar 29, 2014
When we discuss social media, the conversation almost always revolves around Facebook. This is by design; Facebook is the big dog and the chances of a car dealer selling a car through social is by far easiest through Facebook. With that said, a complete automotive social media presence has to include Twitter. For the most[…]