For the past 50 years, Ford has been a dominant player in the world of American sports cars with their iconic Mustang lineup. The latest release, the 2015 coming next year, keeps the hits coming, something that has been constant other than an embarrassing stint in the late 70s and early 80s when they weren’t[…]
Our Five Favorite @Ford Mustangs from Each Decade
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
2014 Porsche 918 Spyder Hybrid – Yours for Under a Million Dollars
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
As supercars go, there aren’t a lot that can compare to the million-dollar 2014 Porsche 918 Spyder Hybrid. Yes, hybrid. It hits 60mph in 2.8 seconds and tops out at 211mph. This isn’t a hybrid for the sake of fuel efficiency – it’s the type of technology necessary to boost it up near 900-HP. We’re[…]
Bugattis for the Ages: Type 57 SC Atlantic and the Veyron
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 21, 2013
Bugatti is the type of manufacturer that transcends time. The Type 57 produced from 1934 to 1940, represented exclusive luxury to the tune of hundreds – just over a hundred were produced during its run. The Veyron is the modern-day equivalent, equally unique and representative of old-school luxury with today’s amenities.
Part of Automotive Reputation Management is Knowing Customer Types
By JDRucker Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 21, 2013
There is no way to avoid complaints in the automotive industry (or in any other for that matter). You can’t make all of the people happy all of the time. No matter how much effort you put into top-notch customer service, there will be those who simply won’t accept it as good. They may even[…]
How to Sell a 17-Year-Old Nissan Maxima Like a Champ
By JDRucker Offbeat Car News, Uncategorized, Video Marketing Dec 19, 2013
If you’re going to sell your beat up 17-year-old Nissan Maxima, you might as well do it with panache. That’s what the owner of this particular Maxima did with an epic Craigslist ad and an accompanying YouTube video that are nothing short of brilliant.
Press Release: JD Rucker Launches Dealer Authority
By JDRucker Dealer Authority, News, Uncategorized Dec 17, 2013
Press releases have changed over the last couple of years. They used to be great SEO tools. Now, they’re back to being good at their original purpose: reporting news and events that aren’t important enough to be covered directly by the media. This is the press release for our company launch.
All of the Social Media Design Dimensions You Need (for now)
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Dec 17, 2013
Social media is mostly a visual medium. Sure, there are text posts and link posts, but on most of the networks there’s a tendency to lean in favor of images and videos. That’s why it’s so important to have a clear understanding of the dimensions for display… or at least have some cheat sheets.
Facebook Pay-to-Play Gives Dealers Two Options
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Dec 15, 2013
The transition period is over. Now, it’s official that Facebook is heading in the very lucrative and unfortunately annoying direction of making their business relevance a pay-to-play endeavor. Some might think that since we offer a service that manages and optimizes Facebook advertising and marketing that we would consider this to be a good thing,[…]
Our New Partners: Internet Marketing and Consulting Services – IM@CS
By JDRucker Dealer Authority, General, News, Uncategorized Dec 12, 2013
In what we hope to be the first of many exciting partnerships in the future, Dealer Authority and IM@CS have formed a channel partnership. In it, Dealer Authority will be working in conjunction with IM@CS’ search and social teams to enhance their product offering and bring a new level of improvement to their clients.
The Wrong Way to Make a Car Dealer PPC Landing Page
By JDRucker Automotive Advertising, Automotive PPC, Dealer Tips, General, Uncategorized Dec 11, 2013
There are certain simple rules that apply to nearly all landing pages. Some of those rules are solid and should never be broken. Others require tinkering based upon the situation, but even those must be tempered with common sense in order to make sure you’re not overthinking yourself out of a good lead and a[…]