You’ve seen her speak at Driving Sales Executive Summit, Internet Battle Plan, and several other automotive conferences. The next place you’ll see her is before the packed room at the upcoming Internet Sales 20 Group. She’s Subi Ghosh, and she’s ready to educate the heck out of dealers. As always, the IS20Group in Boston on[…]
Three Full Days of Automotive Education Excellence: Internet Sales 20 Group Boston
By JDRucker Automotive Conferences, General, Uncategorized Aug 22, 2014
The Social Media ROI Challenge: The Proof in the Automotive Pudding
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Aug 17, 2014
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers measurable ROI for a month for FREE. Dealers who want to see what it’s all about simply need to cover the cost of Facebook ads ranging from $155-$620 – you pick[…]
Automotive Vendors Should Be Educating First
By JDRucker Automotive Conferences, Dealer Authority, Philosophy, Uncategorized Aug 11, 2014
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, I can sum it up very quickly: vendors should spend less time pitching their products and more time educating when on the various networking venues. Our industry is blessed with a[…]
Catch Us at ‘Startup Alley’ at Driving Sales Executive Summit
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 11, 2014
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where the cool kids in automotive get to hang out and see the latest and greatest. We’ll maintain our startup mentality for as long as we can and we’re taking advantage of[…]
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
By JDRucker Dealer Authority, General, Philosophy, Uncategorized Aug 06, 2014
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier this year when they decided to go with “Be Your Way”. Not sure what that means, but they pay marketing minds millions to come up with this stuff, so I suppose[…]
1969 Corvette Manta Ray was the Most Epic of Anomalies
By JDRucker Offbeat Car News, Social Cars, Uncategorized Aug 05, 2014
In most cases, manufacturers try to avoid drastic departures from their standard vehicle lines, particularly for popular models. They might give a 2-door and a 4-door option or a sportier version of a vehicle, but they rarely do such a dramatic change in the body style that it can be easily spotted. In the case[…]
Excellent Breakout Speakers Selected for Driving Sales Executive Summit
By JDRucker Automotive Conferences, General, Uncategorized Aug 01, 2014
Every year, dealers, OEMs, and vendors descend to Las Vegas to attend the Driving Sales Executive Summit. This is one of the premier educational events of the year with an incredible array of both speakers and networking events. No event gets as many raving reviews as DSES. Dealers that want to find success in 2015[…]
Report Shows Social Media Advertising Drives Shoppers to Dealer Websites
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 31, 2014
The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready and willing to leave social media sites like Facebook[…]
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Jul 21, 2014
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re aggressive and want to do what it takes to[…]