Back in 2007, we built one of the first automotive networks on the Ning platform. I say “one of the first” because there were several that popped up either shortly after or right before. The dates aren’t important. The concept is what matters. Over the years, there have been several that have come and gone.[…]
Introducing DealerBar, an Exclusive Automotive Community… For Everyone
By JDRucker General, News, Uncategorized Sep 15, 2014
Wanted: Dealers that ‘Get It’ About Driving Targeted Traffic to their Website through Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized Sep 11, 2014
This is JD going rogue. Completely unauthorized. My team will probably be upset. It had to be said, though. It’s that important. In two decades in the automotive industry, I can only remember two times when I’ve been this frustrated. The first was around 2003 when I paid out of my own salary to get[…]
Opening the Seven Major Doors of Social Media Advertising
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Sep 07, 2014
Automotive social media is hands down, by far the easiest way to get the right message in front of the right people at the right time. I would debate that with anyone taking whatever marketing methodology they’d like. The good news is that there are so many great options available on sites like Facebook to[…]
Black Chrome Vinyl-Wrapped Scion FR-S
By JDRucker Offbeat Car News, Social Cars, Uncategorized Sep 07, 2014
There are new paint jobs, and then there are “vehicle imaging services”. The folks over at EuroWraps used the latter to transform this amazing car into something that can only be seen, never fully described. Even the image doesn’t do its beauty justice.
Automotive Social Media Advertising with Guaranteed Results
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized Sep 04, 2014
Have you given up on the floodgates that social media was supposed to open for your dealership? Maybe social media isn’t all it was cracked up to be. Or maybe, just maybe, you haven’t been shown the real ROI of automotive social media. There is a clear and demonstrable return on investment possible through social[…]
Erika Simms. Social Media Expert. Dealer Authority’s Newest Director.
By JDRucker General, Uncategorized Sep 03, 2014
The team at Dealer Authority is ecstatic about announcing that Erika Simms has joined the crew as our new Director of Social Media. She brings the proper combination of retail automotive experience and vendor know-how to our rapidly expanding social media services. Erika first caught our attention three years ago before we even formed Dealer[…]
Stop Asking for Pointless Actions on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Sep 03, 2014
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media has seen them. They’re ask people[…]
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
See Subi and JD at #IS20G and #DSES this Fall
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Aug 30, 2014
It’s here. Some car dealers dread this time as it means that they have to travel across the country to keep up with the latest and greatest. Others relish it because they get to travel around the country to see the latest and greatest. The Fall Automotive Conference season is just getting started. Dealer Authority[…]
Thank You, CarChat24, For Giving Us Free Chat
By JDRucker Dealer Authority, General, News, Uncategorized Aug 26, 2014
Earlier this year, we wanted desperately to help our clients find the right chat solution. I explored many dealer websites and became upset at how abysmal most chat solutions had become, so I set out to review them to find one to recommend. After seeing the field and taking pitches from nearly everyone, I chose[…]