It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car business if they’ve been in digital marketing. It’s an idea that has always been present in my mind but it wasn’t until I started my own company and saw the results[…]
Why I Prefer Retail Automotive Experience Over Marketing Experience
By Tyson Madliger Dealer Authority, General, Philosophy, Uncategorized Jul 13, 2015
Why I’d Love to Talk to TrueCar
By JDRucker Dealer Authority, General, News, Uncategorized Jul 09, 2015
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 while AutoNation’s rose $0.46. Is it a reflection of confidence in the traditional automotive sales model, a fear that other dealers might follow the largest new car seller in the nation,[…]
How the Automotive World Fell Behind on PPC
By JDRucker Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to dealers, building or integrating technology that allowed for an industry within an industry. In fact, 10 of the 28 Google premier SMB partners are automotive-specific. That was two years ago. Today,[…]
If You can’t Win with Money, You have to Fight with Messaging
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jul 02, 2015
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There are little guys and big guys in every industry and most have no excuse for not overcoming the roadblocks to success.
Automotive PPC
By JDRucker Automotive PPC, Our Services, Uncategorized Jul 01, 2015
In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic search marketing and social media and we assumed that we could identify a service that shared our mindset of domination and having the best possible product available to car dealers. We[…]
Automotive Marketing Consultation
By JDRucker Automotive Consultation, General, Our Services, Uncategorized Jul 01, 2015
Digital marketing in the automotive industry is constantly changing. It’s important to keep up with the latest trends from the consumers, the OEMs, Google, Facebook, website design… the list of things that need your attention is huge and always growing. At Dealer Authority, we can help by staying on top of your marketing and your[…]
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important side was helping car dealers drive more car buyers to their website and showroom. The second was to help automotive vendors who had the best products in their segment to get[…]
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three disciplines offered the greatest needs for car dealers. In other words, we knew would could have the biggest impact on[…]
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests are ongoing and Google has the stated goal of making the best content for particular subjects rise to the top while keeping poor content down.[…]
Dealer Social Media is About Pushing it to the Edge Without Falling Over
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized, Webinars Jun 13, 2015
Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be hard pressed to find a dealer who didn’t have one of those opinions about social media. It’s a very polarizing marketing venue. One of the truths that we’ve found in our[…]