Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection of vendors that are approved to build sites. This doesn’t have to be a bad thing if you do what you can to make it better.
OEM-Mandated Sites Don’t Have to Be Bad
By JDRucker Automotive Content, Automotive SEO, Dealer Websites, General, Uncategorized Nov 20, 2013
Social Media Growth Shows No Signs of Slowing
By JDRucker Automotive Social Media, General, Infographics, Uncategorized Nov 17, 2013
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to get a rise out of people, often as a way of generating engagement and page views. Other times, changes are made that make their techniques stop working so they dismiss a[…]
Commenting is Not Good Link-Building but it isn’t Bad Either
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Nov 16, 2013
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that visible in blog comments are no-follow anyway and the sites that have dofollow plugins are often flooded with links to poor sites, potentially putting your links in a bad neighborhood. On[…]
New Google Ad Formats Shows them Testing the Mobilization of the Desktop
By JDRucker Automotive PPC, General, Uncategorized Nov 16, 2013
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to get more ad clicks. This is not and rarely is the reason for their latest test models. There are definitely changes that they’ve made to promote their ads, but most of[…]
What the 2013 Search Ranking Factors Survey Tells Us About 2014
By JDRucker Automotive SEO, General, Uncategorized Nov 15, 2013
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search algorithm an average of more than once per day. The majority of these changes go completely unnoticed, but every now and then, they spring a search animal on us (Panda, Penguin,[…]
NEVER Automate Your Website Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort to fool the search engines. Automatic page generation has been around for a long time and was extremely effective before the Panda update. That pretty much killed it… or so we[…]
Avoid Spun Content on Your Websites
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in the eyes of the search engines by changing portions of the content based upon the target website. For example, there might be a sentence that has all of the same words[…]
Do Not Scrape Content
By JDRucker Automotive Content, General, Uncategorized Nov 15, 2013
There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from another website in order to try to bulk it up.
The Holistic Aspect of Automotive Internet Marketing
By JDRucker General, Philosophy, Uncategorized Nov 15, 2013
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer Authority, we believe in a completely holistic approach to digital marketing for car dealers. The old ways of having this company doing SEO, this other company doing social media, and an[…]
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the last millennium. At first, many dealers were reluctant to embrace the digital age. It did not run parallel with the old methods of selling cars that relied on people who did[…]