If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as can be clearly seen with certain[…]
Learning to Embrace Your OEM-Mandated Wesbite
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy, Uncategorized Jul 20, 2014
Search Engine Optimizers should be Replaced by Search Engine Chefs
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jul 01, 2014
The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that simply can’t pass the Google or Bing taste test. We need the[…]
My GM Soulmate. This is a Term I Gave to my Old GM, Jim Bencivenga.
By Subi Ghosh General, Uncategorized Jun 26, 2014
We were polar opposites. He was an “old school car guy” and I was a “new school car geek”. We had opposing views on almost everything from advertising to processes. But since we had this deep respect for one another, we were able to debate and actually hear each other enough to find common ground[…]
The Most Important Reason to get More Invested in Automotive Social Media
By JDRucker Automotive Social Media, Dealer Tips, Uncategorized Jun 21, 2014
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly missed by so many, and that’s the point. We can thank the[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]
Officially Uncertified by Any OEM (and proud of it)
By JDRucker Dealer Authority, Philosophy, Uncategorized Jun 04, 2014
A vendor friend in a different segment of the automotive marketing world made us a wonderful offer yesterday. She really liked what we were doing with our search and social products and offered to introduce and recommend us to her contact at a manufacturer who handled certification for vendors like us. We declined. This, of[…]
Announcing the 3-2-1 Social Media Liftoff Promotion for June
By JDRucker Automotive Social Media, Dealer Authority, General, Our Services, Uncategorized May 29, 2014
Automotive social media, when handled properly, is the most powerful tool that your competitors are not utilizing appropriately today. It is a venue that can be used to dramatically increase sales for your dealership through appropriate targeting and amazing strategies. That’s what we do at Dealer Authority and we’re making a market-exposure push for the[…]
Rant – Reputation Management is NOT Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Reputation Management, Uncategorized May 29, 2014
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]
Why a Nimble Automotive Marketing Strategy is Imperative
By JDRucker Dealer Authority, General, Our Services, Uncategorized May 26, 2014
What worked yesterday may not work today but may work again tomorrow. Over the years, I’ve used these words to explain how both search engine optimization and social media marketing operate. They do not exist in a static environment. By their very nature, they are in constant states of change, both internally as well as[…]
Buying Leads versus Generating Your Own Sales with Lotlinx
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing May 10, 2014
Let’s get one thing out of the way from the start. I’m not against the act of buying leads. Purchasing leads through third party sites is one of the easiest ways to control the flow of leads to be at the right level for your internet department. I do believe that too much emphasis is[…]