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By JDRucker Uncategorized Aug 16, 2016
Automotive SEO
By JDRucker Our Services, Uncategorized Jul 01, 2016
The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and Bing go and change it all over again. This is a good thing for dealers who have the right automotive SEO partner. At Dealer Authority, we embrace change. We desire it. Every[…]
Let’s Not Forget About Personality and the True Reason Social Media is so Attractive
By Brian West Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 09, 2016
Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and fan-base, you have the power to influence and make changes in your community by allowing your followers to see who you are, at heart. While ultimately your social media strategy is[…]
The Goals have Changed for Car Dealers
By JDRucker Dealer Authority, General, Philosophy, Uncategorized, VDP Marketing May 27, 2016
One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small town dealers with limited inventory to huge dealer groups spread out across the country could make an impact by becoming an option for a consumer base that was doing less driving[…]
Humanizing Your Dealership
By Subi Ghosh Automotive Social Media, Dealer Tips, General, Uncategorized May 09, 2016
Would you like to know why your consumers are walking-in with their walls up and other dealers are finding it easier to sell? It’s because you are the stereotypical salespeople behind those walls and the other dealerships no longer have walls because they’ve humanized their team and made them more approachable. Fortunately for you, there’s[…]
Are You Using World Events to Assess Marketing?
By Subi Ghosh Automotive Content, Dealer Tips, General, Uncategorized May 04, 2016
How often are we really paying attention to the world around us? Whether it be locally, nationally or internationally, the things that happen around us, affect us all. This includes our customers, as well.
Facebook v Snapchat: Dawn of Streaming Video
By Willis Williams Automotive Social Media, Dealer Authority, Dealer Tips, General, News, Uncategorized May 02, 2016
Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That someone who said it was Snapchat CEO Evan Spiegel. Spiegel, 23 years old at the time, rejected Facebook’s bid to buy Snapchat at 3 billion dollars. Many people thought it was[…]
Automotive Content Marketing
By JDRucker Automotive Content, Our Services, Uncategorized May 01, 2016
There’s a hole in the world of automotive marketing that many dealers have been unable to properly fill. Content marketing has been a huge component of general internet marketing for years, but in our industry it has fallen short of its potential. The biggest challenge is, of course, time; who has enough time to put[…]
Dealers, It’s Time to Get ‘Touchy-Feely’ with Your Website Content
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
Ignore Domain Authority? Really?
By Jeff Glackin Automotive SEO, Dealer Tips, General, Uncategorized Apr 25, 2016
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was: