How Dealer Partnerships should Really Work
By JDRucker Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized May 06, 2015
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. ...
Yes, We Do SEO for Car Dealers and it’s Amazing
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Apr 23, 2015
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in ...
Only Watch Subi Speak at #DD18 if You’re Sick of Vendors…
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Apr 20, 2015
… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of ...
Taking a Shot that would Change the Direction of our Company
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 24, 2015
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick ...
Christine Robertson Brings First-Hand Dealership Domination Experience to the Dealer Authority Team
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Mar 18, 2015
The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, ...
It’s a Data-Driven World (so give your customers the data!)
By JDRucker General, Uncategorized, VDP Marketing Mar 16, 2015
Everyone loves data whether they know it or not. Even those who do not focus on measurements or numbers find value in data when ...
How to Use Multipurpose Content on your Dealership Website
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, General, Uncategorized Mar 08, 2015
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as ...
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
By JDRucker Automotive SEO, Automotive Social Media, General, Uncategorized Feb 25, 2015
We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and ...
Learning from Outside of Automotive Brings Innovations to Car Dealers
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Feb 18, 2015
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes ...
The Importance of Knowing What’s Working (and what’s not)
By JDRucker Dealer Analytics, Dealer Tips, General, Uncategorized Feb 03, 2015
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply ...