We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and ...
Why We’re Not Telling ANYONE Our Booth Number at #NADA2014
By JDRucker Dealer Authority, General, News, Uncategorized Jan 19, 2014
It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, ...
How You Reply on Social Media is More Important than What You Post
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 17, 2014
There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts ...
Introducing our CEO, Tyson Madliger
By JDRucker Dealer Authority, General, News, Uncategorized Jan 16, 2014
When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This ...
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the ...
6 Personal Profile Picture Types to Help You Represent Your Business
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 12, 2014
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business ...
Automotive Industry is Starting to do Well at Handling Social Customers
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Jan 11, 2014
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry ...
Top Twitter Accounts Worth Following for #AutoMarketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 08, 2014
I have a secret. I rely on others to find stuff for me. It’s a sad situation; I often feel like I’m using people, ...
Why Every Canadian Car Dealer Should Join the Dealer Success Network
By JDRucker Dealer Tips, General, Uncategorized Jan 06, 2014
For the last seven years, I have been following the various automotive social networks. The majority of them are on the Ning platform but ...
It’s About Content that People Want to See… and Share
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Jan 06, 2014
One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content ...