Why I Prefer Retail Automotive Experience Over Marketing Experience
By Tyson Madliger Dealer Authority, General, Philosophy, Uncategorized Jul 13, 2015
It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car ...
Why I’d Love to Talk to TrueCar
By JDRucker Dealer Authority, General, News, Uncategorized Jul 09, 2015
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 ...
How the Automotive World Fell Behind on PPC
By JDRucker Automotive PPC, Dealer Tips, General, Uncategorized Jul 07, 2015
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to ...
Automotive PPC
By JDRucker Automotive PPC, Our Services, Uncategorized Jul 01, 2015
In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic ...
Automotive Marketing Consultation
By JDRucker Automotive Consultation, General, Our Services, Uncategorized Jul 01, 2015
Digital marketing in the automotive industry is constantly changing. It’s important to keep up with the latest trends from the consumers, the OEMs, Google, ...
How Automotive Vendors can Tap Into Madison Avenue Magic
By JDRucker Dealer Authority, General, News, Our Services, Philosophy, TTAP, Uncategorized Jun 26, 2015
When we first started this company in 2013, I had a vision of two different sides to our business. The first and most important ...
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
By JDRucker Automotive Advertising, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, Dealer Websites, General, News, Our Services, Philosophy, Uncategorized, VDP Marketing Jun 17, 2015
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media ...
How the Current SEO Ranking Factors are Applied to Car Dealers
By JDRucker Automotive SEO, Dealer Tips, Infographics, Philosophy, Uncategorized Jun 16, 2015
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The ...
Dealer Social Media is About Pushing it to the Edge Without Falling Over
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized, Webinars Jun 13, 2015
Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be ...