Making Weekend Content Fun Keeps You in Touch with Customers
By JDRucker Automotive Content, Automotive Social Media, Dealer Tips, Uncategorized May 09, 2014
That was a close one. I almost posted a rant about something that really annoyed me in the world of automotive internet marketing, but ...
Find Tyson and Subi at #DD16 for a #SelfieSurprise (w/ #bacon)
By JDRucker Automotive Conferences, Automotive Social Media, Dealer Authority, General, News, Uncategorized May 05, 2014
It’s conference time again in the automotive industry as dealers and vendors descend upon Atlantic City for Digital Dealer 16. There will be speakers. ...
Let Us Show You the Value of Targeted Social Media
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized May 04, 2014
Most of what happens on social media for car dealers is a waste of time. Even if you’re putting money behind it, there’s a ...
If You’re Finding Us, We Can Help Your Customers Find You
By JDRucker Automotive Advertising, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized May 01, 2014
A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, ...
Not Trying Lotlinx is Pure Insanity
By JDRucker Dealer Tips, General, Uncategorized, VDP Marketing Apr 30, 2014
There is one universal question that we ask all of our clients and most of our prospects on just about every call. “Why haven’t ...
Social Media Drives Sales (if you’re doing it right)
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Apr 30, 2014
The promise that was made indirectly by social media sites and directly by social media companies in the early days of the boom a ...
Dealer Authority Reviews ActivEngage: First Thoughts
By JDRucker Dealer Tips, General, TTAP, Uncategorized Apr 28, 2014
When we initially started our journey to find the best chat providers in the industry, we really thought we would come out of this ...
Search. Social. Domination.
By JDRucker Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that ...
I Said WE – Get Over It!
By Subi Ghosh Dealer Authority, General, Philosophy, Uncategorized Apr 24, 2014
I just got reprimanded by someone in the industry for saying WE as I am no longer one of THEM. Now, they were most ...
Calling Out Vendors on the PPC Service Fee Percentage
By JDRucker Automotive PPC, Dealer Tips, Philosophy, Uncategorized Apr 21, 2014
This is definitely going to be an unpopular post with many vendors, particularly in the automotive industry. It’s a debate that has been raging ...