3 P’s of Social Media Marketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 02, 2014
Social media seems to be in a constant stage of flux. The tactics and strategies that were in play yesterday might not work as ...
LotLinx: VDP Marketing
By JDRucker Dealer Tips, General, Our Services, Uncategorized, VDP Marketing Jan 01, 2014
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they ...
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
By JDRucker Automotive Consultation, Dealer Tips, General, Uncategorized Dec 31, 2013
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors ...
Content Marketing is About Quality, Not Size
By JDRucker Automotive Content, Automotive SEO, Automotive Social Media, Dealer Tips, Dealer Websites, General, Uncategorized Dec 28, 2013
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to ...
We’re Looking for the Best of the Best Automotive Vendors
By JDRucker Dealer Authority, General, News, Philosophy, Uncategorized Dec 26, 2013
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was ...
Variations: An Important Bit of Advice from @LotPopAuto
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized, VDP Marketing Dec 26, 2013
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for ...
Volkswagen E-Golf Brings Affordability to Electric Vehicles
By JDRucker Offbeat Car News, Social Cars, Uncategorized Dec 23, 2013
With an estimated range around 90 miles on a charge and a price tag expected to be in the low $30k range, the E-Golf, ...
Make Your Search Marketing Perfect in 2014
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Infographics, Reputation Management, Uncategorized Dec 23, 2013
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying ...
Let’s face it. There’s nothing that has consistently spoken to lovers of American automotive speed over the decades than the Chevrolet Corvette. The release ...
2013 Social Media Stats Point to Changes in 2014
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Dec 22, 2013
Every year, we get a new batch of social media statistics that are intended to blow our minds from the sheer bulk of the ...