Three Full Days of Automotive Education Excellence: Internet Sales 20 Group Boston
You’ve seen her speak at Driving Sales Executive Summit, Internet Battle Plan, and several other automotive conferences. The next place you’ll see her is ...
The Social Media ROI Challenge: The Proof in the Automotive Pudding
A recent survey by AutoTrader called into question the return on investment of social media. We’re up to the challenge and will show dealers ...
Automotive Vendors Should Be Educating First
I’m not going to go into too much detail in this blog post. The video does all of the speaking that I need. Instead, ...
Catch Us at ‘Startup Alley’ at Driving Sales Executive Summit
Thankfully, the Driving Sales Executive Summit does not have a dark and damp alley. Instead it’s a triple-A (automotive alley of awesomeness) place where ...
Why We Switched to Completely Custom Reports – ‘Have It Your Way’
When something great dies off, it’s sad. For 40 years, Burger King has allowed people to “Have It Your Way”, but that ended earlier ...
1969 Corvette Manta Ray was the Most Epic of Anomalies
In most cases, manufacturers try to avoid drastic departures from their standard vehicle lines, particularly for popular models. They might give a 2-door and ...
Excellent Breakout Speakers Selected for Driving Sales Executive Summit
Every year, dealers, OEMs, and vendors descend to Las Vegas to attend the Driving Sales Executive Summit. This is one of the premier educational ...
Report Shows Social Media Advertising Drives Shoppers to Dealer Websites
The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I ...
Why Automotive Social Media Advertising is Better than Paid Search
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been ...
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right ...