Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning ...
Take Us To Your 20 Group. We’ll Bring Croissants (and awesome marketing advice).
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do ...
Startup Swag on Startup Alley Requires More Fun than Money at #DSES
Building a startup is hard. It’s about using sweat instead of cash. It’s about finding the exact right people instead of mass hiring because ...
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with ...
The Most Important Single Message Car Dealers Need to Hear About Social Media
One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved ...
Why Dealers Attending #DSES Can’t Miss This ‘Social ROI’ Presentation
Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances ...
Automotive Content Marketing, 2015: Today’s Option is Tomorrow’s Necessity
It would be hard to find one or two out of a 100 car dealers in the country that are truly utilizing content marketing ...
Don’t Fear Links. Fear Bad Links.
If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. ...
How Can You Afford to NOT Spend Thousands on Social Media Every Month?
It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would ...
Dealer Authority Partners with LotVantage to Offer Social Media AutoPilot
In an ideal world, a dealership will do one of two things: they’ll hire a full time social media and content marketing person per ...