How Dealer Partnerships should Really Work
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. ...
Yes, We Do SEO for Car Dealers and it’s Amazing
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in ...
Only Watch Subi Speak at #DD18 if You’re Sick of Vendors…
… not being on the same page. That’s right, this time Subi is speaking about other vendors and how dealers can make sense of ...
Taking a Shot that would Change the Direction of our Company
The most successful teams can look back on additions that make them think, “Damn, I’m glad we got her/him.” Starting 6th round draft pick ...
Christine Robertson Brings First-Hand Dealership Domination Experience to the Dealer Authority Team
The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, ...
It’s a Data-Driven World (so give your customers the data!)
Everyone loves data whether they know it or not. Even those who do not focus on measurements or numbers find value in data when ...
How to Use Multipurpose Content on your Dealership Website
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as ...
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and ...
Learning from Outside of Automotive Brings Innovations to Car Dealers
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes ...
The Importance of Knowing What’s Working (and what’s not)
At the end of the 16th century, Sir Francis Bacon famously said that “knowledge is power.” He was wrong. In truth, knowledge is simply ...