Why I Prefer Retail Automotive Experience Over Marketing Experience
It’s easier to train someone about digital marketing if they’ve been in the car business than it is to train someone about the car ...
Why I’d Love to Talk to TrueCar
The news that AutoNation has parted ways with TrueCar hit both stocks in ways that one might not have expected. TrueCar’s shares fell $0.97 ...
How the Automotive World Fell Behind on PPC
If you look back a couple of years, ours was the industry to catch. Many vendors really mastered what Google Adwords could deliver to ...
If You can’t Win with Money, You have to Fight with Messaging
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard ...
Automotive PPC
In February, 2014, we set out to find the best PPC partner in the automotive industry. We knew that our strengths were in organic ...
Automotive Marketing Consultation
Digital marketing in the automotive industry is constantly changing. It’s important to keep up with the latest trends from the consumers, the OEMs, Google, ...
Why Making Search, Social, and Content a Singular Strategy is Ideal for Car Dealers
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media ...
How the Current SEO Ranking Factors are Applied to Car Dealers
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The ...
Dealer Social Media is About Pushing it to the Edge Without Falling Over
Social media is amazing. Then again, it’s worthless. Those are the two general opinions of social media in the automotive industry. You would be ...