OEM-Mandated Sites Don’t Have to Be Bad
Depending on the manufacturers, many dealers are stuck with sites that they do not want. Some OEMs mandate sites or give a limited selection ...
Social Media Growth Shows No Signs of Slowing
There are certain silly statements that are often made by bloggers and marketing “gurus” from time to time. Sometimes, they post about them to ...
New Google Ad Formats Shows them Testing the Mobilization of the Desktop
Every time Google makes a change to their advertising formats and placement, everyone rushes to the erroneous conclusion that they’re just trying something to ...
What the 2013 Search Ranking Factors Survey Tells Us About 2014
If there’s one thing you can count on about the Google search ranking algorithm, it’s change. The search giant tweaks and adjusts its search ...
NEVER Automate Your Website Content
Some trends just won’t die. Since 2011, Google and Bing have handed down stiff retribution against those who create bulk content in an effort ...
Avoid Spun Content on Your Websites
Content spinning is an unfortunate necessity in the automotive industry. It’s the practice of taking generic content and attempting to make it unique in ...
Do Not Scrape Content
There are times when shortcuts make sense. Content creation is not one of those times. You absolutely, positively never want to scrape content from ...
The Holistic Aspect of Automotive Internet Marketing
ho·lis·tic /hōˈlistik/ adjective characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole At Dealer ...
Introducing Dealer Authority
The world of automotive digital marketing has been in a constant state of flux since it started gaining popularity at the end of the ...
Commenting is Not Good Link-Building but it isn’t Bad Either
One of the oldest forms of link-building is blog commenting. On one hand, it has never been the best approach since all-too-often links that ...
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