1996 Toyota Supra Twin Turbo
The 1996 Toyota Supra Twin Turbo was the first one to not offer a manual transmission and made the targa roof standard.
How Toyota Used Google +Post Ads to Launch a Car
Finally, Google is using their extreme reach to a large chunk of the internet to make their Google+ social network more effective for businesses. ...
Profound Customer Relationships: How I Learned It and Why Dealers Should Learn It, Too
During my years with KPA, there were dozens of things that I can attribute to the company as important moments of truth in my ...
Marketing Best Practices aren’t as Obvious as One Might Think
When you’ve been deeply immersed in digital marketing for as long as I have, you often take for granted that the things that seem ...
Why We’re Betting High on Tumblr
When we first started using Tumblr in my former company about six years ago, we had challenges finding the real value for dealers. Sure, ...
Don’t Keep Ex-Employees and Ex-Vendors as Managers on Social Media
It’s commonly overlooked. I wish I could say that it never happened to me, but after reviewing my Facebook pages and social media tools ...
The Most Compelling Luxury Car Video Ever
I’m ashamed to admit that I didn’t see this video until just now. It’s old. Hundreds of thousands have seen it and its different ...
Highlight and Respond: The Best (though not easiest) Way to Get More Reviews
There are plenty of techniques and services available to help businesses get more reviews on sites like Google, Yelp, and DealerRater. While these services ...
Dealer Authority Now Rocking Facebook, Twitter, Google+, and Pinterest
One of the first things that any company should do when they’re getting formed is to secure their appropriate social media profiles. LinkedIn and ...
Psychology: The Reason Your Website Must Work Perfectly
If a button here or a link there is broken, it’s not a big deal, right? Wrong.