3 P’s of Social Media Marketing
Social media seems to be in a constant stage of flux. The tactics and strategies that were in play yesterday might not work as ...
LotLinx: VDP Marketing
When people are ready to buy a vehicle, they want to look at one thing and one thing only: information about the vehicle they ...
Digital Marketing Snake Oil: How to Avoid It @SteveStauning
One of the biggest reasons that we started Dealer Authority in the first place was because of the high level of smoke and mirrors ...
Content Marketing is About Quality, Not Size
If you didn’t know who Bruce Lee or Kareem Abdul Jabbar were and the two were stacked up next to each other ready to ...
We’re Looking for the Best of the Best Automotive Vendors
When I was first building this company, a good friend of mine recommended just calling it “Rucker Marketing”. He said that the branding was ...
Variations: An Important Bit of Advice from @LotPopAuto
Is it a sunroof or is it a moonroof? Yes. Do you sell 4×4 trucks or 4wd trucks? Yes. Are your customers searching for ...
Volkswagen E-Golf Brings Affordability to Electric Vehicles
With an estimated range around 90 miles on a charge and a price tag expected to be in the low $30k range, the E-Golf, ...
Make Your Search Marketing Perfect in 2014
This is the year. You’ve either tried to avoid it in the past or were disappointed in the results of those who were trying ...
Corvette Family Reunion
Let’s face it. There’s nothing that has consistently spoken to lovers of American automotive speed over the decades than the Chevrolet Corvette. The release ...
2013 Social Media Stats Point to Changes in 2014
Every year, we get a new batch of social media statistics that are intended to blow our minds from the sheer bulk of the ...