Learning to Embrace Your OEM-Mandated Wesbite
If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth ...
Search Engine Optimizers should be Replaced by Search Engine Chefs
The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. ...
My GM Soulmate. This is a Term I Gave to my Old GM, Jim Bencivenga.
We were polar opposites. He was an “old school car guy” and I was a “new school car geek”. We had opposing views on ...
The Most Important Reason to get More Invested in Automotive Social Media
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it ...
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and ...
Officially Uncertified by Any OEM (and proud of it)
A vendor friend in a different segment of the automotive marketing world made us a wonderful offer yesterday. She really liked what we were ...
Announcing the 3-2-1 Social Media Liftoff Promotion for June
Automotive social media, when handled properly, is the most powerful tool that your competitors are not utilizing appropriately today. It is a venue that ...
Rant – Reputation Management is NOT Social Media
There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain ...
Why a Nimble Automotive Marketing Strategy is Imperative
What worked yesterday may not work today but may work again tomorrow. Over the years, I’ve used these words to explain how both search ...
Buying Leads versus Generating Your Own Sales with Lotlinx
Let’s get one thing out of the way from the start. I’m not against the act of buying leads. Purchasing leads through third party ...