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Automotive SEO
The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and ...
Let’s Not Forget About Personality and the True Reason Social Media is so Attractive
Your social media presence is the face of your dealership that reveals your personality. As a well-known local business with a large following and ...
The Goals have Changed for Car Dealers
One of the most promising attributes of the internet has always been to help dealers become part of the conversation regardless of their size. Everyone from small ...
Humanizing Your Dealership
Would you like to know why your consumers are walking-in with their walls up and other dealers are finding it easier to sell? It’s ...
Are You Using World Events to Assess Marketing?
How often are we really paying attention to the world around us? Whether it be locally, nationally or internationally, the things that happen around ...
Facebook v Snapchat: Dawn of Streaming Video
Three years ago, someone said a powerful word to Facebook CEO Mark Zuckerburg that he probably doesn’t hear often. The word was “NO”. That ...
Automotive Content Marketing
There’s a hole in the world of automotive marketing that many dealers have been unable to properly fill. Content marketing has been a huge ...
Dealers, It’s Time to Get ‘Touchy-Feely’ with Your Website Content
The year was 2009. We were working on building out website content for a client and we wanted to get to know the different ...
Ignore Domain Authority? Really?
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider ...