The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout[…]
Dealers, It’s Time to Get ‘Touchy-Feely’ with Your Website Content
By JDRucker Automotive Content, Dealer Tips, Dealer Websites, General, Uncategorized Apr 28, 2016
Ignore Domain Authority? Really?
By Jeff Glackin Automotive SEO, Dealer Tips, General, Uncategorized Apr 25, 2016
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
How Are You Engaging Your Audience?
By Mike Holland Automotive Advertising, Automotive Social Media, Dealer Authority, General, Uncategorized Apr 14, 2016
As we all know, the world of digital marketing is an ever-evolving landscape. The real challenge lies in staying ahead of the curve. On mainstream platforms such as Facebook, dealers must now approach content creation with detailed strategy, backed by cold, hard cash. The reality is, in order to get your content in front of[…]
Car Dealer Social Media Done Right
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Apr 03, 2016
Dealers who are ready to utilize aggressive, proven strategies for selling cars through social media are looking for Dealer Authority. Our hands-on style of building a true partnership with our clients combines nicely with the cutting-edge techniques that have made our company grow tremendously since our formation in November, 2013. Here are four differentiators that[…]