There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]
Every Dealer is on Social Media, But Only the Elite Know the Real Secret to ROI
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Uncategorized Jan 27, 2015
How to REALLY Manage Your Dealership’s Reputation
By JDRucker Dealer Tips, General, Reputation Management, Uncategorized Jan 26, 2015
Reputation is a big deal in the automotive industry. Most dealers are looking at it. Every reputation vendor is placing it as the highest priority for dealers. Let’s look at some of the realities of the industry and reputation so you can make the right decisions. What is real reputation management? How do you see[…]
Content by Itself is Like Serving Broth as Soup
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jan 16, 2015
If you don’t like soup, you should still read this article. If you think your search engine optimization is doing okay, you should still read this article. In the soup and SEO worlds, what we think we like today can be usurped by something with more flavor. It was hard to draw this comparison on[…]
The Biggest Reason that Bad SEO is Costing Your Dealership Money
By JDRucker Automotive PPC, Automotive SEO, Dealer Tips, General, Uncategorized Jan 13, 2015
Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]
Hiring Jeff and Promoting Subi. That’s How We’re Rolling in 2015.
By JDRucker Dealer Authority, General, News, Uncategorized Jan 06, 2015
The automotive industry deserves a better digital marketing solution and we want to give it to them. To help us in our efforts, we have promoted Subi Ghosh to Executive Vice President while hiring Jeff Glackin to be our Vice President of Sales. Glackin brings 22 years of automotive vendor experience to the table as[…]
“Don’t Let a Culture Problem Flatline Your Dealership” – #NADA2015
By JDRucker Automotive Conferences, Dealer Authority, General, News, Uncategorized Jan 04, 2015
It doesn’t matter whether you’ve been in the car business for a short time or your entire adult life. You learn about it very quickly. This is a business that is different in so many ways, allowing those of us who are fortunate enough to be in it to flourish and appreciate the things that[…]
Automotive Social Media
By JDRucker Automotive Social Media, Our Services, Uncategorized Jan 01, 2015
Return on investment. It’s a term that is thrown around in the automotive industry by vendors to catch the attention of prospective dealers, but so many times the costs do not match the results. That’s not across the board, but particularly in the realm of automotive social media, the ROI is often minimal. This is[…]