The holidays are right around the corner. Many dealers will be preparing to give turkeys or hams to their team. Some will be planning the company Christmas party. There will even be those who are getting ready to visit family. All of this is important. Work-life balance is one of the things that many successful[…]
Put that Turkey Down. It’s for Closers Only (aka the dealers ready for 2015).
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Oct 26, 2014
Take Us To Your 20 Group. We’ll Bring Croissants (and awesome marketing advice).
By JDRucker Automotive Conferences, Dealer Authority, General, Philosophy, Uncategorized Oct 24, 2014
Education. Analysis. Recommendations. At Dealer Authority, we’ve adopted an “EAR” approach to speaking to dealers in group setting such as 20 groups. We do this because it’s the right thing to do, but there’s another reason we do it which I’ll describe shortly. First, the pitch… Over the last year, we have been blessed with[…]
Startup Swag on Startup Alley Requires More Fun than Money at #DSES
By JDRucker Automotive Conferences, Dealer Authority, General, Uncategorized Oct 10, 2014
Building a startup is hard. It’s about using sweat instead of cash. It’s about finding the exact right people instead of mass hiring because every role is absolutely crucial. It’s about a diet that consists of ramen noodles and home-brewed espresso – Starbucks is a luxury. It’s about getting creative with marketing rather than throwing[…]
How We Deliver the Unfair Advantage to Our Social Media Clients – It’s the People
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 09, 2014
When I was younger and dumber in my journey as an automotive digital marketer, I believed that a strong social media strategy combined with a decent budget and the occasional drop of a creative juice would be enough to build a killer product for car dealers. I was wrong. Ever since founding Dealer Authority last[…]
The Most Important Single Message Car Dealers Need to Hear About Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Oct 07, 2014
One of the benefits of doing what we do is that we get to see the automotive industry at both levels. We very involved in the trenches helping individual dealers find success by mastering their digital marketing. We’re constantly in the stratosphere talking to OEMs and vendors about the latest and greatest heading out to[…]