The team at Dealer Authority is ecstatic about announcing that Erika Simms has joined the crew as our new Director of Social Media. She brings the proper combination of retail automotive experience and vendor know-how to our rapidly expanding social media services. Erika first caught our attention three years ago before we even formed Dealer[…]
Erika Simms. Social Media Expert. Dealer Authority’s Newest Director.
By JDRucker General, Uncategorized Sep 03, 2014
Stop Asking for Pointless Actions on Social Media
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Sep 03, 2014
Social media is a fickle beast. What worked yesterday may not work today but may work again tomorrow. In the case of asking for social actions, it’s a trend that died a little while ago and likely will not return. Anyone who has spent any time on social media has seen them. They’re ask people[…]
Automotive Search and Social is Like Stand Hunting vs Still Hunting
By JDRucker Automotive SEO, Automotive Social Media, Dealer Authority, General, Philosophy, Uncategorized Sep 02, 2014
I am not an animal hunter. I’ve shot one animal in my life and that was plenty for me. With that said, I have gone hunting enough to understand that there’s a similarity between two of the major types of deer hunting styles and two of the biggest methods of digital marketing. Search engine marketing[…]
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