The results of our 6-month study on social media advertising and its effects on dealer website traffic, leads, and sales are complete. Considering I believed it would be successful, I must admit that I am surprised at how successful it truly was. Car buyers are ready and willing to leave social media sites like Facebook[…]
Report Shows Social Media Advertising Drives Shoppers to Dealer Websites
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 31, 2014
Why Automotive Social Media Advertising is Better than Paid Search
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Jul 30, 2014
I know what you’re thinking. You think that I’ve gone insane. You read the title and wonder if somewhere along the lines I’ve been replaced by one of Mark Zuckerberg’s minions to preach the benefits of their wares. Nope. It’s me. This is real life. I just said something that most (including me) would never[…]
Tell Your eCommerce Director or Internet Manager to Check Out Dealer Authority
By JDRucker Dealer Authority, Dealer Tips, General, Uncategorized Jul 21, 2014
As self-serving posts go, this qualifies as being right there at the top. Our goal is to reach the right audience with the right message and we need as much help as anyone else does in making this happen. Dealerships need our services, especially if they’re aggressive and want to do what it takes to[…]
Learning to Embrace Your OEM-Mandated Wesbite
By JDRucker Automotive SEO, Automotive Social Media, Dealer Tips, General, Philosophy, Uncategorized Jul 20, 2014
If there’s one thing that we don’t like, it’s conforming. There are plenty of companies out there that conform to the limitations set forth by OEMs and we’re normally not one of them. Most dealers are okay with doing what their OEMs demand when it comes to websites as can be clearly seen with certain[…]
Search Engine Optimizers should be Replaced by Search Engine Chefs
By JDRucker Automotive SEO, Dealer Tips, General, Uncategorized Jul 01, 2014
The automotive industry needs better SEO. That’s a blanket statement because the need is so great. It’s not just dealers. It’s not just vendors. The SEO that goes out there for the majority of the industry is a poor consolidation of ingredients that simply can’t pass the Google or Bing taste test. We need the[…]