We were polar opposites. He was an “old school car guy” and I was a “new school car geek”. We had opposing views on almost everything from advertising to processes. But since we had this deep respect for one another, we were able to debate and actually hear each other enough to find common ground[…]
My GM Soulmate. This is a Term I Gave to my Old GM, Jim Bencivenga.
By Subi Ghosh General, Uncategorized Jun 26, 2014
The Most Important Reason to get More Invested in Automotive Social Media
By JDRucker Automotive Social Media, Dealer Tips, Uncategorized Jun 21, 2014
This stuff works wonders and so few dealers and vendors in the automotive industry know about it. By “working wonders”, I mean that it is having an impact on dealerships’ abilities to sell more cars. The reason is pretty straight forward, but oddly missed by so many, and that’s the point. We can thank the[…]
Step-by-Step Guide to Achieving Shocking Results through Automotive Social Media
By JDRucker Automotive Social Media, Dealer Authority, Dealer Tips, General, Philosophy, Uncategorized Jun 11, 2014
It’s all about the targeting. The mantra that many in the automotive industry chant about social media is that it’s big and huge and gigantic and you have to be on it. Unfortunately, these concepts miss the real value of social media. Now, there are results that clearly demonstrate that the real ROI comes from[…]
Officially Uncertified by Any OEM (and proud of it)
By JDRucker Dealer Authority, Philosophy, Uncategorized Jun 04, 2014
A vendor friend in a different segment of the automotive marketing world made us a wonderful offer yesterday. She really liked what we were doing with our search and social products and offered to introduce and recommend us to her contact at a manufacturer who handled certification for vendors like us. We declined. This, of[…]