May 2014


Automotive social media, when handled properly, is the most powerful tool that your competitors are not utilizing appropriately today. It is a venue that can be used to dramatically increase sales for your dealership through appropriate targeting and amazing strategies. That’s what we do at Dealer Authority and we’re making a market-exposure push for the[…]

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There is a distinct correlation between reputation management and social media marketing. They often play in the same venues and there is a certain level of cross-pollination possible between the two practices. However, to say that reputation management and social media marketing are aligned is like saying that service and sales at the dealership are[…]

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It’s conference time again in the automotive industry as dealers and vendors descend upon Atlantic City for Digital Dealer 16. There will be speakers. There will be booths. There will be dealers. There will be Tysons and Subis. Actually, there will probably only be one Tyson/Subi combo, and they’re the ones to find at Digital[…]

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A visit to the NADA Convention, the automotive forums, or your email spam folder will tell you one crystal clear truth: there are hundreds, perhaps thousands of vendors vying for your attention. The automotive industry is saturated with an extremely large number of dealer-specific marketing vendors – probably more than any other industry. Standing out[…]

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