It really isn’t that complicated. The easiest way for car dealers to move the needle on sales is to dominate the two venues that allow for utter domination: search engines and social media.
On all other platforms, you’re relegated to moving up or down based upon budget. The more you spend with third-party sites, the more you’ll get from it. The more cars you have in inventory, the more you’ll sell. The bigger your television budget, the more traffic you’ll get. Search and social are different.
With sites like Google and Facebook, strategy and messaging play a much bigger role than anything else. Dealers are pretty much on equal footing at the start, so having the right plan of attack can dramatically increase the dealership’s exposure on the search engines and through social media.
Our team has spent time working at dealerships, building website companies, working with lead-generating websites, and even participating with third-party vendors. We have put a laser-focus on the two realms that can make the most difference for a car dealer’s marketing presence. Search. Social. It’s all we do (and we’re pretty darn good at them).
Contact us and let us show you how we can propel your dealership to new heights in search and social.
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