For the past five years, Facebook has been trying to master the art of social media advertising. They have had their share of ups and quite a few downs when it comes to success, but one of their biggest businesses successes is actually one of their biggest failures: push button advertising. Page owners on Facebook[…]
Facebook Ads Are Not Just a Click of a Button
By JDRucker Automotive Advertising, Automotive Social Media, Dealer Tips, General, Uncategorized Feb 27, 2014
Defining, Measuring, and Analyzing Vendor Performance Metrics with ROI-BOT
By JDRucker Automotive Conferences, Dealer Analytics, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 16, 2014
When you get the endorsement of a an ally, that’s great. When you get it from a customer, that’s even better. When you get it from someone who is a direct competitor (even if that person is a friend) it’s the best type of endorsement possible. That’s how I feel about ROI-BOT. When PCG first[…]
It was Great Discussing Automotive SEO on Auto Dealer Live
By JDRucker Automotive SEO, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 13, 2014
It’s a great feeling to be the guest of a show after Digital Dealer’s Mike Roscoe. His passion for his company is contagious and helped me bring out the passion I have for my own company. Today, I had the honor of speaking to David Villa at Auto Dealer Live about the ever-controversial topic of[…]
Understanding Why Facebook Fraud Doesn’t Affect Car Dealers
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Feb 11, 2014
There was a video put out by Veritasium that highlights a problem many of us have known about for a long time. There are a lot of click farms out there who sell Facebook likes and it’s been a growing industry due to the insane popularity of the social network. One contention of the video[…]
Why We’re Attending the Internet Sales 20 Group (and you should, too)
By JDRucker Automotive Conferences, Dealer Authority, Dealer Tips, General, News, Uncategorized Feb 03, 2014
When you’re a startup, you have to be very cautious with your budget. We make decisions every day on how to spend our new company’s money. While the vast majority is invested back into giving us tools to serve our clients, there has to be at least a little spent on educating the automotive industry.[…]
Automotive Digital Marketing
By JDRucker Automotive Advertising, Automotive Content, Automotive PPC, Automotive SEO, Automotive Social Media, Dealer Authority, Dealer Websites, General, Increasing Sales, Reputation Management, Uncategorized, VDP Marketing Feb 01, 2014
Are you an aggressive car dealership that will accept nothing short of absolute domination of your competitors? Have you ever been promised the world by an automotive vendor, only to find that your expectations and their results didn’t match at all? Are you tired of the mediocrity that the OEMs want you to accept for[…]
Crowdsourcing Our Logo: Which Would YOU Choose?
By JDRucker Dealer Authority, General, News, Uncategorized Feb 01, 2014
Hello friends. We need your help. We’ve gone through over 140 logo options for our company and now we’re down to the final three. Please let us know which one you like the best, any changes you would recommend, and all of that good stuff. Here are the choices. Sorry for the low quality of[…]