At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]
We Bought Our First Company (well, part of it) at #NADA2014
By JDRucker Dealer Authority, Dealer Tips, General, News, Reputation Management, Uncategorized Jan 26, 2014
Why We’re Not Telling ANYONE Our Booth Number at #NADA2014
By JDRucker Dealer Authority, General, News, Uncategorized Jan 19, 2014
It’s the week leading up to NADA and there’s is already a ton of excitement coming from the automotive vendor world. They’re Tweeting, Facebooking, and putting up banner ads with one common theme across the board: their four-digit booth number.
How You Reply on Social Media is More Important than What You Post
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 17, 2014
There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts first and foremost. Replies to comments are really nothing more than a checkbox-item – “Yep, we reply. Done.” This is a mistake. The difference between social media and all other forms[…]
Introducing our CEO, Tyson Madliger
By JDRucker Dealer Authority, General, News, Uncategorized Jan 16, 2014
When I first conceived of starting a new company for automotive digital marketing, I knew that I would need someone to run it. This was the plan from the start, which is why I listed my position on LinkedIn and everywhere else as “Founder” rather than President and/or CEO. My time is spent in the[…]
VDPs are still the Number One Target
By JDRucker Automotive Advertising, Dealer Tips, General, Uncategorized, VDP Marketing Jan 15, 2014
The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]
6 Personal Profile Picture Types to Help You Represent Your Business
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 12, 2014
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the[…]
Automotive Industry is Starting to do Well at Handling Social Customers
By JDRucker Automotive Social Media, Dealer Tips, General, Infographics, Uncategorized Jan 11, 2014
It has been a long road to get to where we are today. Social media was such a hot topic in the automotive industry a couple of years ago but faded quickly once it became apparent that many of the strategies being pushed by gurus and vendors simply weren’t working. The bulk play of getting[…]
Top Twitter Accounts Worth Following for #AutoMarketing
By JDRucker Automotive Social Media, Dealer Tips, General, Uncategorized Jan 08, 2014
I have a secret. I rely on others to find stuff for me. It’s a sad situation; I often feel like I’m using people, but they’re going to do it whether I use them or not, so I might as well take advantage of them. If you’re a dealer or vendor, you should take advantage[…]
Why Every Canadian Car Dealer Should Join the Dealer Success Network
By JDRucker Dealer Tips, General, Uncategorized Jan 06, 2014
For the last seven years, I have been following the various automotive social networks. The majority of them are on the Ning platform but there are a couple of strong exceptions. In many ways, they’re all the same other than the audiences. You can look at Automotive Digital Marketing and Dealer Elite, for example, and[…]
It’s About Content that People Want to See… and Share
By JDRucker Automotive Content, Dealer Tips, General, Uncategorized Jan 06, 2014
One of the most eye-opening conversations that I’ve ever had in my marketing career happened the other day when a client was discussing content strategy with me. It was one of those moments in which the significance doesn’t hit for a couple of days. This one hit me like a medicine ball to the face.[…]
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